Bob Albertson
Executive Vice President of Sales & Marketing

Bob provides overall direction and leadership to Orange Lake Resorts’ sales and marketing teams, aligning their efforts to effectively promote Orange Lake and the Holiday Inn Club Vacations™ brand. He is committed to creating lifetime value for owners through unique product offerings and ongoing relationship building.

Bob brings over four decades of leadership experience to Orange Lake. Following a 15-year tenure in land development, he joined the timeshare industry. Holding a variety of positions such as Regional Vice President, EVP of Sales & Marketing, COO of Fairfield, and finally CMO for Cendant Timeshare Resort Group--Bob's experience and depth of sales and marketing knowledge is unmatched in the industry. Not only does he have domestic timeshare experience, he turned his attention to international markets during his career as he led sales and marketing operations in the UK, Spain and Tenerife. Some of Bob's most notable accomplishments include the initiation and development of fully integrated alliance relationships with Outrigger Enterprises and Harrah's Resorts & Casinos. His strength in leading sales & marketing operations during his career has been as equally important as his unique ability to leverage relationships--accelerating and creating new markets for our industry.