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Bob Albertson Bob provides overall direction and leadership to Orange Lake's sales and marketing teams, aligning their efforts to effectively promote the Orange Lake brand to prospects, bring the Orange Lake experience to life for touring guests, and create lifetime value for owners through unique product offerings and ongoing relationship-building. Bob brings over four decades of leadership experience to Orange Lake. Following a 15-year tenure in the land development industry, he joined Fairfield Resorts as General Manager of their Sapphire Valley Resort, was promoted to GM of Fairfield Glade, and then assumed the role of Regional Vice President. Bob then worked with Global Resorts to lead that company's European sales and marketing operations in the United Kingdom, Spain and Tenerife. Returning to Fairfield Resorts, Bob led the development and implementation of the highly diversified marketing strategy that enabled Fairfield's rapid growth and expansion to locations in Las Vegas, California and Hawaii. He was also instrumental in the initiation and development of fully integrated alliance relationships with Outrigger Enterprises and Harrah's Resorts & Casinos. Prior to joining Orange Lake, Bob most recently held the position of Chief Marketing Officer and Executive Vice President, Strategic Development for Cendant Timeshare Resort Group.
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